Digital marketing is the use of the internet and digital technologies to promote products, services, or brands to people online. [Cultfits.com](https://www.cultfits.com/) Instead of using traditional methods like newspapers or TV, digital marketing reaches people through phones, computers, and social media. Common types of digital marketing: Social Media Marketing – Promoting through platforms like Instagram, TikTok, YouTube, or Facebook [Techbuzzfeeds.com](https://www.techbuzzfeeds.com/) Search Engine Optimization (SEO) – Helping websites appear higher on Google search results Content Marketing – Creating helpful or interesting content like videos, blogs, or posts Email Marketing – Sending emails to inform or promote products Online Advertising – Paid ads on Google, websites, or social media Influencer Marketing – Working with popular online creators to promote products Why digital marketing is important: It reaches a large audience [Techtodayreviews.com](https://techtodayreviews.com/) It’s often cheaper than traditional marketing Results can be measured easily (likes, views, clicks, sales) Businesses can target specific groups of people [Techupdatesdaily.com](https://www.techupdatesdaily.com/)